The social strategy for Netflix’s 2022 Awards films was this— it’s not a sprint, it’s a marathon. From late 2021 until the morning of the Academy Awards, our team kept the conversation of our nominated films going. Throughout this period, we executed numerous social campaigns, from video series’ to behind-the-scenes releases, all with the objective of keeping our films in the running.

Personally, I meticulously planned the creation and rollout of the day-to-day content, as well as post-awards strategy. Most notably, I collaborated with Jane Campion herself on a fun and pithy social take on THE POWER OF THE DOG… a competition to see what Bronco Henry really looks like.